Advertising
Career advisory for advertising
The short answer
Yes. Agency careers are measured in accounts, pitches and titles that vary between shops, so the work translates your experience into portable language, builds a promotion or move case around business impact, and prepares you for pitch-style interviews.
Account, strategy, creative and media professionals from coordinator through manager.
Roles this work usually covers
- Account executive and account supervisor
- Strategist and planner
- Copywriter and art director
- Media planner and buyer
- Creative producer
Situations that bring people in
- Title inflation or deflation that makes your level hard to read
- A move from agency to in-house, or the reverse
- Account losses and holding-company restructuring
- Portfolio and case studies that undersell the strategy behind the work
What changes by the end
- Titles and scope translated into terms an in-house hiring manager understands
- Case studies that lead with the business problem
- A pitch-interview structure you can reuse
- A negotiation position grounded in market comparables
Engagements built for this
Questions people ask
- Can you help me move in-house?
- Yes. That is one of the most common pivots in this field and is handled through the Career Pivot Accelerator plus positioning work on your case studies.
- Do you review creative portfolios?
- Portfolios and case studies are reviewed for narrative, structure and business framing. Craft critique of the creative itself is outside scope.